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Browsing tag

Media

BitDepthFeatured

How TT journalists can turn modern media realities to advantage

By Mark Lyndersay
April 26, 2026
5 Mins read
The faceless, anonymized journalist adhering to a house style holds little value for this next generation audience.
BitDepthBitDepth+Featured

News is a niche until it's not

By Mark Lyndersay
February 9, 2026
2 Mins read
The New York Times produced approximately 230 pieces of content per day on average; The Washington Post, more than 500 per day in 2016
FeaturedOpinion

Journalism and news monitoring

By OpEd
January 12, 2026
4 Mins read
News monitoring platforms are quietly revolutionizing investigative journalism.
Opinion

Media monitoring in today’s information economy

By OpEd
December 25, 2025
4 Mins read
Companies must strike a balance between the desire to be enlightened and the need to observe individual rights and social values.
BitDepthFeatured

What Barbados' Banyan acquisition teaches us

By Mark Lyndersay
September 8, 2025
4 Mins read
Our continuing national mistake in art, culture and journalism has been to treat the final product as the only product.
BitDepthFeatured

What media must do next

By Mark Lyndersay
June 9, 2025
5 Mins read
In a world of digital abundance, you need to find your scarcity.
BitDepthFeatured

America’s open mic moment

By Mark Lyndersay
November 18, 2024
4 Mins read
What made online pundits so effective in the US election?
BitDepthFeatured

The press and the president-elect

By Mark Lyndersay
November 11, 2024
4 Mins read
Beyond the president-elect’s often-expressed intent to retaliate against journalists he believes are unfairly attacking him is the agenda of Project 2025.
BitDepthFeatured

Putting data to work to improve perception

By Mark Lyndersay
July 8, 2024
3 Mins read
When it comes to the data, the numbers are there, but it also has to work alongside your goals.
BitDepthFeatured

How the police became a media outlet

By Mark Lyndersay
June 3, 2024
5 Mins read
Former CoP Gary Griffith authorised an increase in the unit from four officers to 23 emphasising a direct engagement with the public using social media, with an emphasis on Facebook.
BitDepthFeatured

Facebook offers media the middle finger

By Mark Lyndersay
April 24, 2023
4 Mins read
Publishers need to read the tea leaves that are exploding in their faces. Meta isn’t even hinting here.
BitDepthFeatured

Reuters Institute report charts tough road for journalism

By Mark Lyndersay
July 4, 2022
3 Mins read
Younger audiences, particularly in the 18-24 age group, are finding their news on visual platforms, inclusive of Tik Tok. As many as 15 per cent use it as a primary source for news.
BitDepthFeatured

The advertising challenge for traditional TT media

By Mark Lyndersay
April 11, 2022
2 Mins read
Across the five categories tracked by the agency, commercial banks, credit unions, eye care, telecom and fast food, Meta ad placements have tripled since 2019.
BitDepthFeatured

T&T media and the blockchain

By Mark Lyndersay
November 15, 2021
3 Mins read
The blockchain, also known as distributed ledger technology, manages information in discrete chunks, or blocks that are strung together across interconnected computing systems.
BitDepthFeatured

News deserts and Trinidad and Tobago's journalism

By Mark Lyndersay
June 3, 2021
3 Mins read
Facebook’s entire budget for its widely touted journalism funding project is roughly one per cent of one day’s profit for the company.
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