Time spent trying to tax tech giants is wasted time. Media managers need to learn the lessons that their business models offer and adjust strategy accordingly.
Since the MediaTrak surveys stopped in 2015, there has been no public unveiling of any metrics for the media industry and the advertising that supports it.
If the highlight of your event is to cut a ribbon, hold up an oversized cheque or to press a big button, it might be time to rethink strategy.
“Since 1997,Guardian Media has learned how to deal with a newsroom and how to not deal with a newsroom.” – Nicholas Sabga
Illustration by lightsource/DepositPhotos. With a background in software engineering and business analysis, I’m floored by things in Trinidad and Tobago…
Above: Dominic Kalipersad and Golda Lee-Bruce at the event. Photo by Mark Lyndersay. BitDepth#1141 for April 19, 2018. An author edited…
Above: John L. Allen Jr at CAMSEL’s symposium on Fake News. Photo by Mark Lyndersay. BitDepth#1121 for November 28 On…
Above: John Outridge of Novo Media explains the new service at Friday’s launch. Photo courtesy the Trinidad Express. The Trinidad…
Above: Tanya Marie Rhule, Risanne Martin, Afiya Francis, moderator Ardene Sirjoo and Ajala Pilgrim discuss digital work and personal branding…
Above: A moment of sweet appreciation for Peter Minshall turned out to be sour for me. BitDepth#1049 for July 12,…
BitDepth#1003 for August 25, 2015 Two weeks ago, the Trinidad Express enforced a paywall on its website, restricting access to…
BitDepth#1,000 for August 04, 2015 On Wednesday last week, three trainers from Internews offered local journalists an insight into digital…
Digicel today announced that it has acquired majority ownership and control of St. Lucia-based International Media Content Ltd., parent company…
BitDepth#936 for May 13 By the time you read this I’ll be hip deep in hard drives, wading my way…
