Above: Image courtesy Visa.

Visa, a global leader in digital payments, shared insights on consumer transaction behaviours during the 2025 Holy Week in Latin America and the Caribbean, according to data from Visa Consulting & Analytics (VCA).

• Increase in overall Visa transactions: Transactions made with all Visa payment methods during Holy Week 2025, from April 13 to 20, 2025, increased more than 10% in Latin America and the Caribbean compared to the previous Easter holiday.
• Growth in contactless payments. Contactless payment transactions experienced a 25% growth in the region and nearly a 25% increase in Trinidad and Tobago, as consumers consistently shift toward faster, more convenient, and secure digital payments.
• Rise in international tourism. Cross-border transactions saw a 25% growth in the region, compared to the same period last year, highlighting growing confidence in international tourism.
• Consumer payment trends. Debit and credit continued to show steady increases, with rises of close to 10% and 20%, respectively, reflecting healthy spending and consumer confidence in commerce.

“Visa’s transaction data from Latin America and the Caribbean during Holy Week 2025 highlights the rapid expansion of digital payment ecosystems and the increasing demand for seamless, borderless payments from travelers, shoppers, and local merchants alike,” said Javier Vazquez, Head of Visa Consulting & Analytics for Visa Latin America and the Caribbean. “Visa remains focused on driving this transformation, delivering innovative solutions to strengthen a vibrant and interconnected digital economy in the region.”

VCA’s consulting team analyzed data related to consumer transactions that took place through VisaNet on Holiday Week 2025 (from April 13 –20, 2025) vs. Holiday Week 2024 (March 24–31, 2024), excluding Visa Direct-related transactions. These growth percentages are related to transactions in US dollars and local currency. The countries analyzed included Argentina, Bahamas, Barbados, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic, Trinidad and Tobago, Uruguay.