Above: Pieter Verkade, newly appointed CEO of Digicel (Trinidad and Tobago).
Digicel (Trinidad and Tobago) Limited has announced the appointment of Pieter Verkade as its new Chief Executive Officer, effective February 21, 2025. Verkade brings a wealth of international telecommunications experience and a proven track record of driving growth and innovation to the company.
Verkade, also known as “P+” due to his positive approach to management, is a seasoned executive with over 27 years of experience in the telecommunications industry, including 24 years in key leadership roles such as CFO, CMO, CCO, and CEO. He has worked and lived in 14 countries across Europe and Africa, where he has consistently delivered exceptional results in highly competitive markets.
Prior to joining Digicel (Trinidad and Tobago), Verkade served as General Manager of Digicel’s Aruba, Bonaire, Curacao (ABC) operations. His extensive experience in the telecommunications industry includes senior leadership roles in major players like Orange Group London and the Netherlands, Telenor Mobile, KPN Belgium and AT&T. He has also held pivotal roles at MTN Group, including Group Chief Commercial Officer, where he spearheaded the digital transformation of the company, resulting in significant growth in financial services.
“We are thrilled to welcome Pieter Verkade to Digicel Trinidad and Tobago,” said Marcelo Cataldo, Digicel Group CEO. “His skill in driving innovation, coupled with his deep understanding of the telecommunications landscape, makes him the ideal leader to guide Digicel Trinidad and Tobago into its next phase of growth. We are confident that his strategic vision and customer-centric approach will bring tremendous value as we continue to connect and empower our customers and stakeholders.”
Verkade’s expertise spans a wide range of areas, including brand management, marketing, sales, digital services, and financial management. He has a strong focus on building successful teams and fostering a culture of innovation.
“I am excited to join Digicel Trinidad and Tobago and contribute to its continued success,” said Pieter Verkade. “I look forward to working with the talented team at Digicel to deliver exceptional services and innovative solutions to our customers. Trinidad and Tobago is a dynamic market, and I am eager to leverage my experience to drive growth and enhance our service to customers.”
Verkade holds a BSc in Business Economics and Marketing. Outside of work, he is a passionate sailor and enjoys tennis, reading, and music. Born in the Netherlands, he comes to Trinidad and Tobago from County Cork, Ireland, where he lived with his wife and two daughters.
