Trace Sport Stars

Urban entertainment and global media group, TRACE, has inked an agreement with total communications and entertainment provider, Digicel, making TRACE Urban, the first international urban music channel, and TRACE Sport Stars, the world’s premier sport celebrity channel available on Digicel Play, its fibre TV service in Jamaica and Trinidad & Tobago.

This deal sees TRACE Urban and TRACE Sport Stars responding to the strong appetite of Caribbean audiences for urban music and sports entertainment content. It also enhances the current partnership between TRACE and Digicel in Papua New Guinea.

Digicel Play is a new frontier in home entertainment, giving customers the power to have their entertainment and access to the internet the way they want it.  It is jam-packed with cool features making it the most attractive home entertainment experience around. As the only true fibre to the home network, Digicel Play turns homes into the ultimate entertainment zones and delivers TV, superfast broadband and telephony coupled with the best channel and content line-up and the best viewing experience.   

Timothée Vidal, VP Distribution, TRACE, said, “TRACE has always had a special relationship with the Caribbean as many of the world-renowned music artists and sport celebrities originate from this region. TRACE and Digicel sharing the same vision to provide Caribbean audiences access to the best premium entertainment content. I’m convinced Digicel will be a solid partner for TRACE in this part of the world. We are thrilled the Jamaican and Trinidadian Digicel Play subscribers can now enjoy our music and sports-celebrity focused channels.” 

John Suranyi, CEO of Digicel Play in the Caribbean and Central America, comments; “We are all about bringing our customers the best in content, technology and service. The music and sports content that TRACE brings is sure to delight our youth audiences and sits nicely alongside our other music and sports offerings.”