Microsoft’s M4 Conference at the Hyatt. Photo by NH Productions TT, courtesy Microsoft.

More than 250 senior technical and business professionals from both the private and public sectors attended M4: An Event by Microsoft– Re-imagining Your Business in a Digital World, which recently took place to share the potential of Microsoft’s “Mobile First, Cloud First” vision in addressing the challenges organisations face.

Mariana Castro, the General Manager for the LATAM New Markets subsidiary within Microsoft Latin America and the Caribbean, was the keynote speaker at the first-ever local conference and partner exposition held in November at the Hyatt Regency Hotel, Port of Spain. Castro addressed the theme Re-imagining Your Business in a Digital World, which she said was an important step for business growth.

“At its core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organisation on the planet to do more and achieve more. In Trinidad and Tobago, this vision and strategy represents an opportunity for organisations to further develop. Through our network of local partners and our Microsoft team based in the market, we help companies capitalize on today’s top trends—including mobility, social, data and the cloud—with a connected, enterprise-grade solutions portfolio,” Castro said.

In addition to Castro, Dr. Rolph Balgobin, President and group Chief Executive Officer, Electrical Industries Group, and John Delves, Chief Executive Officer, Digicel, Trinidad & Tobago, were featured speakers during the morning offering insight to Microsoft solutions used in their businesses.

During the afternoon period, three concurrent sessions geared toward various stakeholder groups occurred. These sessions featured presentations from Massy Technologies, Arcos, Veeam, Caribbean TECH TrendZ Ltd as well as over 10 other regional and local Microsoft subject matter experts, who covered topics like Enterprise Mobility, Business Intelligence, Cloud Computing and Data Protection, and the solutions specific to the local market.

Microsoft along with business partners Digicel Business, Massy Technologies InfoCom, Veeam, Caribbean TECH TrendZ Ltd, Arcos, Softmart, Integrated Computing & Outsourcing Network Solutions (ICONS) Co. Ltd, Ingram Micro, Software One and Columbus Business Solutions, also hosted booths where they led hands-on displays, featuring solutions for forward-looking organisations wishing to maximize their capabilities.

“Microsoft Trinidad and Tobago appreciates the level of support we have received for the conference from our partners, speakers and those who attended,” said Frances Correia, Country Manager, Microsoft Trinidad and Tobago, Eastern and Southern Caribbean. “We are pleased that we were able to bring together experts to address how organisations can transform to achieve increased productivity, use data to analyze trends and operate in a mobile world with devices being integrated into the organisation for efficiency.”