Above: Jason Deng, General Manager, HuaweiTT. Photo courtesy Huawei.

Interbrand, the world’s leading brand consultancy, recently released its 2015 Best Global Brands report. Following its debut on the 2014 list as the first mainland Chinese brand, Huawei, a global ICT company with operations in Trinidad and Tobago for almost a decade, appears on the 2015 list again, rising six spots in just one year.

As a leading global ICT solutions provider, Huawei has been working with telecom operators, government organizations and enterprises in Trinidad and Tobago on improving ICT infrastructure for the country for almost a decade since it entered the market in 2006. The company has a great understanding that ubiquitous access to Broad band Internet access is pivotal to Trinidad and Tobago’s growth and development.

In 2015, Huawei expanded its presence in T&T with its consumer business, introducing a range of its smartphone models to the local market – the high-end P7 (winner of the prestigious EISA Award – Best Product 2014-2015 in the Consumer Smartphone Category) and Mate 7; the G7 (for corporate customers); and the budget-friendly Y330.

Since the launch of these devices, the Huawei brand has steadily started to build a local following – both offline, through growing interest in the devices being sold in-store via TSTT, as well as online via increasing interest in the Huawei brand on the company’s TT social media pages.

According to Interbrand: “The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life…. Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, that they are able to seamlessly integrate into their everyday lives.”

Interbrand continued: “Huawei is once again a highlight in the 2015 Best Global Brands report released by Interbrand. Its brand value, approximated at 5 billion US dollars, increased by 15 percent compared to a year ago. In Interbrand’s annual report, it is also one of the fastest rising brands in the technology sector, climbing from #94 to #88 in ranking.

Huawei’s significant progress is not a result of luck. Everything has stemmed from the belief that customers always come first, and the persistence in providing value-driven products and services. Through their brand campaign, Huawei outlines ‘a better connected world’ and clearly illustrates how innovative ICT products, services and solutions not only break the boundaries of time and space to create smoother connections, but also enable the transformative evolution of enterprises and industries to drive progress in the world.

The company maintained robust growth in all business segments. In 2014, it recorded US$46.5 billion in annual revenue, a YoY increase of 20.6%. Net profits reached US$4.5 billion, a YoY increase of 32.7%. Thanks to its robust growth worldwide and continuous innovation in products and services, Huawei’s brand has grown steadily both in value and influence.

“Huawei TT is proud to celebrate this global milestone for our company,” said Jason Deng, Huawei TT General Manager. “As with all of our offices globally, Huawei TT is committed to our company’s core value of being customer-centric. This is the hallmark of our company’s brand, the foundation on which our company was built, and the driver behind our continued success.”:

“As we are set to celebrate 10 years of operations in T&T in the next year, we will continue to ensure that our TT customers enjoy the same Huawei experience – always being customer focused and creating the added-value for our products and services that ultimately benefit the people of Trinidad and Tobago.”

“We will be an active corporate contributor by increasing our Corporate Social Responsibility footprint, investing in initiatives and programmes geared towards developing the ICT human resource talent here in T&T. It is our intention to do our part in helping the country to achieve its national goal of progressing to a knowledge-based economy.”