Digicel has announced the official a new Top Up App that offers a fast, reliable and convenient way for customers from abroad to send minutes to their family and friends living in the Caribbean. The new top up app also allows customers in the Caribbean to top up their own phones really easily too.

Digicel customers abroad have been calling for the launch of an easy, convenient way to top up family and friends at home, and Digicel has delivered on that call, providing a convenient, fast and reliable way to stay connected. There are no transaction fees when sending minutes via the Digicel Top Up App.

“The response from our customers has been overwhelming,” said Declan Cassidy, CEO Digicel Diaspora. “Since our initial soft launch in November last year, we have over 200,000 downloads and our customers continue to tell us how the App fits their lifestyle – topping up themselves or sending top up to family in the Caribbean on-the-go no matter where they are, or what time it is.”

Digicel is also launching an integrated advertising campaign to ensure customers are benefiting from the great features of the App. The radio ads feature Jamaican songbird, Tessanne Chin, whimsically interacting with Caribbean nationals highlighting the various situations in which they can send minutes conveniently.

French and creole versions of the radio ads have also been produced and feature popular Haitian compas band, Carimi.  The Digicel Top Up App is a free mobile application and is available for download via Apple’s  iTunes and Google Play stores.