The critical 18-34 age group recorded a decline in enthusiasm for daily news from 79 percent in 2017 to 64 percent in 2025
Credibility has become personal. Who is delivering the news and what is understood about them is becoming as important as the journalism itself
It’s no longer simply enough to keep producing the same news menu for an aging demographic and milking that diminishing audience.
“Overseas diaspora audiences are particularly important for Ireland, so we need to research, build out and understand where the growth opportunities are.” – Ronan Doyle
