Digicel to introduce ads via SMS

Ken Attale, Executive Chairman of Lonsdale Advertising makes a point at the Breakfast Meeting on the new “DigicelMore” advertising product
Ken Attale, Executive Chairman of Lonsdale Advertising makes a point at the Breakfast Meeting on the new “DigicelMore” advertising product.

Delivering on its promise to bring technology innovation to Trinidad and Tobago, Digicel Business recently hosted Lonsdale Advertising Agency and their clients to a breakfast meeting to share the latest exciting news on mobile advertising technology.

DigicelMore allows businesses to tailor their ads from a simple SMS to interactive messages. The DigicelMore service also boasts the capabilities of targeting the population through various categories for example: location; income level; age; gender and data users.

Business executives attending the media breakfast received a first hand, in-depth tour into the world of advertising through the DigicelMore service. Key Digicel team members were on hand to walk those gathered through the service as well as answer any questions as to the efficiency of the service in maximising the advertising dollar.

DigicelMore translates into a much more targeted, cost efficient approach to advertising. Through the use of Digicel’s SMS Base Push, concise text messages can be delivered to every handset on the Digicel network. Businesses can also have their message displayed every time a customer checks their prepaid balance, which on average happens 3 times per day per customer. Interactive Ads can also be played at the end of each telephone call.

The benefits to be derived from the use of DigicelMore include data analytics at the end of the campaign to help quantify your reach, improvement in your advertising effectiveness, maximising getting your message to your target market, reducing your traditional advertising spend and increasing your visibility of what communication works best for your business.