There are many different types of advertising, but most can be classified into one of four categories: paid, earned, shared, and owned.
Across the five categories tracked by the agency, commercial banks, credit unions, eye care, telecom and fast food, Meta ad placements have tripled since 2019.
Spotify brings music and podcasts to 406 million users in 184 markets, across hundreds of devices. Among Spotify Free users, 71% of listeners are under 35 and the median age of podcast listeners is 27.
Caribbean Publisher Alliance: Express, Gleaner, Loop collaborate to optimise ad inventory
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“This partnership with other publishers and tech partners, once successful, would add to the traditional sources of direct placements and the affiliate advertising available through big tech.”
Apple’s privacy drive reaches deep into the systems that control programmatic advertising.
Revenue online is gutted by a combination of competing Facebook ad placement efficiencies and reach and the nightmare of Google ads.
The brutal truth is that surveys meant to inform advertiser support and rally reader interest in the product are a winner’s game
Since the MediaTrak surveys stopped in 2015, there has been no public unveiling of any metrics for the media industry and the advertising that supports it.
Illustration by Kentoh/DepositPhotos. When the Cambridge Analytica scandal planted its flag on the shores of Trinidad and Tobago, the Attorney…
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