When it comes to the data, the numbers are there, but it also has to work alongside your goals.
Across the five categories tracked by the agency, commercial banks, credit unions, eye care, telecom and fast food, Meta ad placements have tripled since 2019.
Media InSite’s clients were already used to dealing with a digital company, so the change was seamless for them.
Revenue online is gutted by a combination of competing Facebook ad placement efficiencies and reach and the nightmare of Google ads.
Since the MediaTrak surveys stopped in 2015, there has been no public unveiling of any metrics for the media industry and the advertising that supports it.
