We also offer advice and education that’s focused on media literacy and consumer literacy, but what we’re really focused on is the notion of provenance.
Your chances of achieving a truly viral post are at best, one in a million.
“At the centre of the reasons for the demand for transparent journalism is the concern for the survival of journalism, because journalism is under threat from a crisis of credibility and a changed role in the digital age.”
At stake for journalism is nothing less than the pact between audience and news packager that the reporting and commentary on offer is true to the best knowledge of its creators.

