“It’s definitely more difficult to execute a hybrid event. It’s planning two event experiences in one, and those two experiences need to be in sync.”
Younger audiences, particularly in the 18-24 age group, are finding their news on visual platforms, inclusive of Tik Tok. As many as 15 per cent use it as a primary source for news.
“Overseas diaspora audiences are particularly important for Ireland, so we need to research, build out and understand where the growth opportunities are.” – Ronan Doyle
A discussion hosted by the UTT on journalism dissemination.
