Media houses aren’t in competition with each other, they are in competition with disinterest, sketchy reading habits and a world of distracting, often contradictory quasi-information.
Time spent trying to tax tech giants is wasted time. Media managers need to learn the lessons that their business models offer and adjust strategy accordingly.
The only reliable way to do digital journalism is through immersion, not just reading, but experiencing technology’s aspects in everyday life.
Revenue online is gutted by a combination of competing Facebook ad placement efficiencies and reach and the nightmare of Google ads.
The brutal truth is that surveys meant to inform advertiser support and rally reader interest in the product are a winner’s game
If the highlight of your event is to cut a ribbon, hold up an oversized cheque or to press a big button, it might be time to rethink strategy.
