It’s no longer simply enough to keep producing the same news menu for an aging demographic and milking that diminishing audience.
Younger audiences, particularly in the 18-24 age group, are finding their news on visual platforms, inclusive of Tik Tok. As many as 15 per cent use it as a primary source for news.
“Overseas diaspora audiences are particularly important for Ireland, so we need to research, build out and understand where the growth opportunities are.” – Ronan Doyle
Above: Vivian Schiller, a veteran of CNN, Discovery Channel, the New York Times, NPR, NBC and Twitter speaking on the…
