Above: Map of Cuba and its environs. Illustration by Anton Balazh/DepositPhotos.

In response to Cuba’s voice and data traffic growth and increasing demand for advanced mobile services, ETECSA (Empresa de Telecomunicaciones de Cuba S.A) has extended its strategic partnership with Ericsson to improve, and will continue joint efforts to enhance, customers’ mobile connectivity experience.

Today, Cuba’s mobile coverage is available to approximately 85% of the population via 2G technology, while in the provincial capitals, tourism centers, and areas of economic interest 3G technology is used. In general, the country has approximately 33% mobile penetration and ETECSA plans to offer new value-added mobile services.

For ETECSA, meeting its customers’ expectations and delivering high-quality services are priorities, and that it is important to work constantly to make improvements in these areas. Having Ericsson as a partner helps the operator to expand and improve its mobile services offering to its subscribers.

Tania Velázquez, CMO of ETECSA says: “At ETECSA, we value innovation and the skills to provide excellence in service; we have made huge efforts in delivering an unbeatable customer experience in mobile services. Together with Ericsson, we will be able to provide our customers with superior services and performance.”

“Ericsson has supported ETECSA since the beginning, and has had a key role in most of the company’s startups. This agreement confirms our commitment to further contribute to the success of ETECSA in this challenging market environment.”

“It also represents a significant recognition of Ericsson’s technological leadership and our ability to sustain ETECSA in its future successful business growth,” remarked Clayton Cruz, Vice-president Ericsson Latin America and Caribbean.

ETECSA and Ericsson have enjoyed a long-term partnership since 1994, based on a common commitment to enhancing the telecom experience for Cuban customers.