“What the changes in the business and in customer behaviour seem to have been ignoring is that if the customer is unhappy, well, to me, that’s toxic money.” - Jabbor Kayumov
Timing is important, because the enemy of the scam is information. Once people are warned about the issue, they won’t return the call and the charges won’t end up profiting the scammers.
Since the MediaTrak surveys stopped in 2015, there has been no public unveiling of any metrics for the media industry and the advertising that supports it.
The site’s emphasis will increasingly be on projects, opportunities and stories that offer the potential to bring deeper understanding of underreported events and to break news that is being missed.