Angelo’s absence

Above: Angelo Bissessarsingh flips through his newly published book in January, 2016. Photograph by Mark Lyndersay. BitDepth#1079 for February 07, 2017 Angelo Bissessarsingh is gone. For much of last week that long expected news, sharpened to a keen edge by a life’s clock that ticked down relentlessly, rocketed through Facebook, the online platform that gave […]

When bloggers meet

Above: Tanya Marie Rhule, Risanne Martin, Afiya Francis, moderator Ardene Sirjoo and Ajala Pilgrim discuss digital work and personal branding at the T&T leg of the Caribbean Bloggers Meetup. Photo by Mark Lyndersay. Click on any image to enlarge. BitDepth#1072 for December 20, 2016 On December 11, a group of bloggers met at Drink Wine […]

Social media: playing dumb, is it smart?

Blogger and and digital marketing maven Nicole Phillip Greene takes note of a risky new trend in the field. A hot-off-the-press Mashable article identifies a new “trend” in social media marketing – playing dumb. They focus on yesterday’s Hostess ad commemorating the start of Baseball season, and throw in some recent moves by other brands. […]

The photographer’s selfie

BitDepth#958 for October 14 A few weeks ago, I posted my first selfie on Facebook (http://ow.ly/CDjjv) and it occasioned a small bit of fuss among the circle of friends who commented on it. Evidently, I was believed to be widely opposed to this widespread phenomenon of self-documentation, or at least, it seemed, I was expected […]

Social intervention, new media style

BitDepth#954 for September 16 In an era in which everyone not only has an opinion, but multiple avenues for expressing those thoughts, it’s surprising that there are few efforts at making sustained social interventions using readily available Internet tools. Most issues earn a rash of comments, usually on Facebook, the occasional Twitter flare-up and the […]

TATT, UWI partner against cyberbullying

Via a news Report aired on Sweet 100FM and Talk City 91.1FM Wednesday’s launch of cybersafett.com is the beginning of phase three of the year-long project which began in March after an MOU was signed between the Telecommunications Authority of Trinidad and Tobago and the University of the West Indies. TATT says the significant growth in the telecommunications and broadcasting […]

Digital content strategy training

Local Marketers Learn How to Boost Digital Content Strategy Creating quality content is one of the biggest challenges communicators face in social media marketing. They sometimes feel overwhelmed, unsure of what content will hook audiences and meet business objectives. Some don’t even have a content strategy. This isn’t unique to the Caribbean, however. Research shows […]