Digicel recently unveiled its bold, new brand transformation which sees it shaking up the telecommunications industry in El Salvador.
By overhauling and renewing its commitment to customers to do more to deliver better coverage, better connectivity, simpler bundles, more innovation and an overall better mobile experience, Digicel will take the fight to the competition and look to deliver a better future to the people of El Salvador.
This exciting brand evolution is effectively the mouthpiece for Digicel customers and the people of El Salvador more widely who have said they are tired of the bad experience that they have been subjected to from the country’s telecommunications industry.
In putting its customers’ feedback into action, Digicel has introduced an exciting portfolio of product offerings including:
– a 30-day bundle for postpaid customers that is simple and easy to understand and includes calls, data and SMS at a low rate of $5;
– a flat rate of $0.12 cents per minute for prepaid customers to call any network;
– a suite of latest smartphones across the country
– free access to Facebook to stay connected with their family and friends anytime for as long as they want.
Underpinning this suite of new commitments is Digicel investment of over US$45 million in upgrading and expanding its network to now offer the best and fastest 4G connectivity to customers across El Salvador.
Bringing this transformation to life is Digicel’s new brand idea. ‘Be the Future’ is based on feedback from the people of El Salvador that they want an overall better future built on the positive values of equality, freedom, innovation and optimism.
Ignacio Roman, CEO for Digicel El Salvador, said; “We understand that this transformation will not happen overnight – so this is a journey that we are inviting our customers and all our staff to take with us. Our staff members are reinvigorated and full of energy having spent the past few months doing extensive training on our products and services and in customer service so they can truly deliver on our renewed commitment of being better for customers.”
All elements of this exciting transformation are brought together in a powerful way with a brand new identity and look and feel across all brand assets and consumer touch points – from sleek in-store designs across the retail footprint to the bold innovative look and feel of all of its advertising portfolio.