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BitDepth

Mark Lyndersay’s BitDepth Column

BitDepthFeatured

Is TATT becoming a runaway regulator?

By Mark Lyndersay
May 2, 2022
3 Mins read
In response to questions requesting documents detailing the Minister’s authorisation and the open tendering procedure, TATT responded that “The documents do not exist.”
BitDepthFeatured

The un-blending of local education

By Mark Lyndersay
April 25, 2022
4 Mins read
A think tank of stakeholders and subject matter experts should be convened by the Education Ministry to consider how to integrate the digital infrastructure that supported remote learning.
BitDepthFeatured

Samsung's S22 Ultra is more and better

By Mark Lyndersay
April 18, 2022
4 Mins read
The S22 Ultra isn’t just an upgrade to the S21 Ultra, it’s also taken over the premium slot assigned to the Note series, last updated almost two years ago.
BitDepthFeatured

The advertising challenge for traditional TT media

By Mark Lyndersay
April 11, 2022
2 Mins read
Across the five categories tracked by the agency, commercial banks, credit unions, eye care, telecom and fast food, Meta ad placements have tripled since 2019.
BitDepthFeatured

When a production computer dies

By Mark Lyndersay
April 4, 2022
3 Mins read
Any major IT infrastructure change must either maintain a working status quo or improve it.
BitDepthCovid-19Featured

After covid, how will the workplace change?

By Mark Lyndersay
March 28, 2022
3 Mins read
Media InSite’s clients were already used to dealing with a digital company, so the change was seamless for them.
BitDepthFeatured

People drive digital transformation

By Mark Lyndersay
March 21, 2022
3 Mins read
“We don’t focus enough on process re-engineering and process reform, and those are the elements that are necessary before we can start to talk about digitalization.” – Christie-Anne Morris-Alleyne
BitDepthFeatured

Mac Studio hits the mark, misses the point

By Mark Lyndersay
March 14, 2022
3 Mins read
How well does the new Mac Studio stack up against its real competition, the tower systems that Apple sold between 2006 and 2012?
BitDepthFeatured

The missing mass memory of mas

By Mark Lyndersay
March 7, 2022
3 Mins read
By any of these measures, the recording, codification and accessibility of the history of all aspects of Carnival since the first street parades of 1838 has been appalling.
BitDepthFeatured

A Carnival of the one, a Carnival for the money

By Mark Lyndersay
February 28, 2022
3 Mins read
“We didn’t have to rush for a taste. We could have waited. It was a response to the idea that our Carnival could be lost.”
BitDepthFeatured

In the still of the day

By Mark Lyndersay
February 21, 2022
3 Mins read
Electricity pricing, true ownership and policy-setting power and the aggressiveness of the Regulated Industries Commission will be critical in analysing the reality of TTEC.
BitDepthFeatured

Samsung introduces S22, obsoletes Note

By Mark Lyndersay
February 14, 2022
3 Mins read
Samsung is using more recycled materials in the S22, from recycled paper for the packaging to using material from recycled fishing nets for internal components.
BitDepthFeatured

Hootsuite reports growth, shifts in social media

By Mark Lyndersay
February 7, 2022
3 Mins read
Over the last ten years, the count of internet users grew from 2.18 billion at the start of 2012 to 4.95 billion at the start of 2022. In 2021, those numbers grew by four per cent.
BitDepthFeatured

Taking media back to its audience

By Mark Lyndersay
February 3, 2022
4 Mins read
“Overseas diaspora audiences are particularly important for Ireland, so we need to research, build out and understand where the growth opportunities are.” – Ronan Doyle
BitDepthFeatured

Digital transformation using open source software

By Mark Lyndersay
January 24, 2022
4 Mins read
“I would highly recommend setting up a high level combined Digital Transformation and Open Source steering group to look at strategic issues.” – Saranjit Arora
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